Posts Tagged ‘personalised gifts’

www.WineGifts4U.co.uk using technology to survive the downturn in the economy

October 28, 2008

Watching the news, listening to the radio and reading newspapers in recent times can make you feel quite depressed, especially with the constant reference to the downturn in economy, recession and the credit crunch. Vin De Terre Ltd was established eleven years ago and began trading as a wholesaler in beers, wines and spirits supplying pubs, nightclubs and restaurants within a fifty mile radius of Spalding, Lincolnshire. One of the products we supplied to our restaurant customers was personalised labelled wine. The restaurants could select particular wines from our range to add to their wine lists. We would then personalised the labels on these wines for the restaurant ourselves by adding the company’s logo, an image and a personalised message promoting their firm based on the restaurants requirements. Personalised labelled wine was a great way for restaurants to boost their business by establishing a corporate image, thus impressing their clientele. In order to produce these personalised wines for restaurants who were usually on a budget, we developed a manufacturing process where customers could order the amount of wines required at a competitive price as opposed to having to purchase the personalised wines in bulk, giving them an added benefit.

About two years ago, we took our wine labelling process and developed a website, www.WineGifts4U.co.uk to offer personalised labelled wine gifts to individuals throughout the UK looking for original gift ideas online for christmas presents and birthday gifts. The unique thing about our site is that customers can see exactly what their personalised wine gift will look like before they place their order. The customer can use the design your own wine label tool to add a message, an image or picture to a wine label and then select single or multiple wines to attach their personalised labels onto, alternatively customers can select one of our wine label designs created for every special occasion, including birthdays, wedding anniversaries and christmas and then add a message to this chosen label. Since launching the personalised wine gift website, we have added a multitude of other personalisable products, for example, design your own t shirts, design your own mugs, engraved gifts and personalised champagne, just to mention a few gift ideas, which make fabulous birthday gifts and christmas presents. Our growth has been aided by grants and support from Business Link and the constant development we make to the site has equally contributed to the website’s success. In the past year, the wholesale business has suffered incredibly with turnover down by 25% on last year thanks to decreasing disposible wages and the smoking ban. However, fortunately the website business has compensated for the loss in turnover and profits from the wholesale side of the business.

Vin De Terre Ltd has invested in web and information technology and continues to grow by finding new products and new routes to market through http://www.WineGifts4U.co.uk . The work the company has done recently was recognised by winning the Lincolnshire Free Press Business “Best Use of Technology” Award earlier this month for the second year running. Our business is flourishing daily with orders coming in from the length and breadth of the UK, as well as from as far away as Fiji and New Zealand. Our success and continued development in new markets shows that small businesses out there can also succeed despite the current negative economic climate.Visit the website to find affordable christmas gifts over Christmas 2008-09.

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Christmas presents and gifts; gift ideas, how to avoid the mad rush with a few online gift stores

August 17, 2008

Christmas is still a few months away, but it’s almost September and as soon as the sales end the shops are going to be kitted out with their christmas ranges. Chocolates, cards and plenty of treats will be available for the festive celebrations, which consequently means time to start thinking about what christmas gifts to get for Auntie Sally, the next door neighbour and your third cousin’s children!

Are you fed-up of wasting time buying the same old things; socks, smellies, ties and chocolates? If you feel like having a change for Christmas 2008 and wish to avoid spending hours and hours in queues, pushing past people trying their best to find unique and original gifts, but at the same time trying to get it all over with as soon as possible , why not try buying Christmas presents online?

Purchasing christmas gifts for friends and family needn’t wait until Christmas Eve! You can bypass the queues, put your feet up and even drink cup of tea whilst browsing leisurely the array of online stores offering special, original and personalised christmas gifts from today.

To lead you upto Christmas, you might need some chocolate advent calendars, I’d recommend Sweet Temptations (www.chocolateadventcalendars.co.uk) who have a wide range of fairtrade chocolate advent calendars. Or, for something a little more upmarket, try (www.storkgifts.co.uk/ginatadventcalendar.htm) for a giant felt advent calendar with Christmas decorations and pockets, guaranteed to make any house look festive over the Christmas period.  

A surprise gift often loses all meaning, especially if the recipient has to trek to an out-of-town post office to collect it. Geneiva Chocolates (www.geneivachocolates.co.uk) and its sister company Hotel Chocolat specialise in chocolates by post. Not only do the firms offer an impressive range of boxed chocolates, the special chocolate postal packs have been designed to fit through a standard letterbox.

You can give chocolates for every occasion under the sun, and perhaps you have?! It’s now time to try something different, if this will be you’re first time ordering online, you might as well continue with the theme! Why not try looking at personalised gifts, as really special gift ideas? Find a unique christmas gift for each member of the family and all your friends, at affordable prices, which won’t break the bank!

Flowers: Obviously, you’ve got Interflora, who you know are probably going to do a great job at getting your flower gifts delivered, but other online florists who also deserve a mention include (www.flowersdelivereduk.com), they do some amazing personalised roses! You can choose silk roses or fresh roses to add your personalised message onto and (www.serenataflowers.com), they have a fab range of flowers, often with some good deals.

Will you be, or have you been invited to someone’s house over the festive season or a you looking for a wonderful looking group gift? Hampers are a wonderful gift idea, they can contain an assortment of food, condiments and treats, and the container itself is often highly desirable. Good quality hampers needn’t cost the earth, either. Harrods (www.harrods.co.uk), for example, have hampers from as little as £30. Thorntons www.thorntons.co.uk, also offer a Corporate Christmas Party Box which is filled with party poppers, indoor sparklers, balloons and wine as well as delicious snacks, such as chocolate, turkish delight, toffee, fudge, truffles and even a model chocolate santa and Rudolph. It’s a beautifully-designed gift idea!

Alcoholic gifts are well received at any time, especially Christmas and most suppliers have a price range which is flexible enough to suit any budget. Specialist firms despatch everything from a single bottle of wine to cases of top Champagne costing many thousands of pounds. (www.sparklingdirect.co.uk) have a brilliant range of champagne, cristal champagne and champagne gift packs.

(www.WineGifts4U.co.uk/christmasgifts.php?catid=97) also do a great range of personalised gifts including personalised wine gifts, personalised champagne, engraved gift ideas, personalised ale, teddy bears, design your own mugs and design your own t shirts for him, her and all members of the family. Perhaps this could be a one-stop shop to get everyone’s Christmas presents from this year?

Looking for something slightly more adventurous? Try (www.intotheblue.co.uk) who offer a superb range of exhilaration day gifts, day’s out and experience days. 

Christmas gifts are an annual “problem”, it can get tiring and expensive, gifts of specialist foods and wines are a great idea, particularly at a time of year when people celebrate with family and friends. The websites and gift ideas offered here, will hopefully make it easier for you to find something extra special for your loved ones this year, taking away unnecessary hassle and tension during a time that’s supposed to be full of happiness and good will.  

 

The issues with setting up an online business

May 22, 2008

This is not a sales pitch as such, but it is an account of my tumultuous experience in setting up an online business, www.WineGifts4U.co.uk, selling original personalised gift ideas for all occasions. In reality, setting up a full e-commerce website is a very complex topic, which might take me a while to explain, so I’m going to condense it down into manageable chunks over a few weeks:

 

1)    The motive behind setting up an online business.

2)    How did we go about setting up an e-commerce website?

3)    Problems we faced after putting the website “live”.

4)    Website development.

5)    Top Tips that we think will help new e-business starters to avoid the mistakes we made.

 

Let’s start from the beginning…

 

During 2006 and 2007, with a little (ok, a lot of) help from our in-house graphic designer, Lea, my sister, Hanifa, my dad, Asgar and an ingenious web coder named Charlie, a website www.WineGifts4U.co.uk was created.

 

The motive behind setting up an online business

 

Vin De Terre Ltd was established in 1997 by Asgar Dungarwalla, as a wholesaler in beers, wines and spirits supplying pubs, nightclubs, restaurants and sports clubs within a fifty-mile radius of the warehouse. The company began with just three employees eleven years ago, and over time has grown to employing nine members of staff today. Over the last two years, Vin De Terre Ltd has diversified its product range to include personalised gifts, including personalised wine, personalised champagne, vodka, whisky, mugs, engraved items and a ‘design your own’ t shirt section. These gift ideas are incorporated onto and sold through the website, www.WineGifts4U.co.uk, which a subsidiary company of Vin De Terre Ltd

 

Over the last few years, due to raw material and fuel price increases, inflation and the smoking ban in July 2007, sales in beers and spirits have steadily declined, so the company has focused its efforts on wine, where there is growth and where margins are better.

 

The personalised gift business, WineGifts4U was developed following a conference six years ago, where the focus was on the ‘personalisation’ of marketing products and services, which captures the consumers’ attention. The brief for this website was a location where customers (the general public as well as corporate clients) could personalise the wines we sold on the wholesale side of the business, online and in real time with their own images and messages to create unique gifts (which would be appreciated by the recipient) for all major special occasions throughout the year.