Posts Tagged ‘keyrings’

Engraved Gifts – Engraving Machines Development

November 8, 2008

Engraved Gifts

When we began offering engraved gifts, we were limited to the range of gifts we could provide our customers because we used a metazza engraving machine, which limited the size and shapes of the engravable gifts we were able to engrave.

Metazza Engraving Machine

Metazza Engraving Machine

We decided after a year of working with the metazza, it was time to invest in some new equipment to allow us to offer premium engraved gifts to our customers; such as engraved champagne, engraved wine and other luxury engravable presents including photo frames, zippo lighters and tankards.

Obviously, it was a requirement that at least 3 members of staff had sufficient training and practise on the new machine, so a training day was scheduled between the supplier and 3 members of the WineGifts4U.co.uk on Wednesday 3rd September, however due to unforeseeable circumstances the sales rep, Warren who was due to take the training had to postpone the session due to family commitments, this was not a problem other than another date could not be agreed with all four people for one month, because of pre-arranged meetings and appointments. The second date for training was scheduled for 10th October at 9.30am. At 9am on the Friday 10th October, we received a phone call from the new trainer, John, who informed us that his vehicle had been involved in an accident and that he was not hurt and he still hoped to make the session he had to go to hospital first to be checked out. We received another call at 12pm saying that the training lesson would again have to be re-arranged…

By this point we had loaded the new luxury engraved gifts onto the website, because we expected the staff to be trained and the equipment to be up and running on 10th October. However, orders had already begun coming through via word of mouth and search engine optimisation… Finally, the training session happened on Friday 17th October 2008, with Stephen, who had still not fully recovered from the car accident the previous week. Unfortunately, one member of the WineGifts4U team missed out on the training though on this date due to prior commitments.

New Engraving Machin

New Engraving Machine

The machine was installed and the training began, firstly the engraving software was introduced and demonstrated, this was fairly easy to understand as it required working with Photoshop, which the WineGifts4U staff are au fait with. After an hour of software training, we moved onto being shown how the software worked with alongside the machine. Champagnes and wines were gifts we were hoping to engrave for customers and offer on our website, so we practised engraving on some cheap sparkling wines and some empty wine and champagne bottles. The software and machine proved simple to use and the engraved champagne bottles and engraved wine bottles looked very impressive. We also did a few of the orders we had already received on the website, which consisted of a zippo lighter, key rings and dog tags.

At this stage, John told us that after all his years of experience in engraving, he still sometimes got things wrong. He told us a story about trophies. One time when he demonstrated how to use an engraving machine, not dissimilar to the machine we had purchased he was asked to engrave a small plate on a trophy that had lots of other small plates which had been engraved with dates and names of winners over fifty or sixty years. The data was inputted to be engraved onto the empty small plate, unfortunately the orientation setting for the was inputted as portrait, when it should have been landscape, so the cutter tool path went across the plates that had already been engraved! I am sure we’ve all had issues like this at one point or another!

The engraving machine has a function to test the tool path, so if in doubt you could use this.

We spent about 4.5 hours training and when John left, we had a pretty good idea how to engrave gifts. A member of staff loaded the first job, a bottle of champagne to test by himself, he went throught the procedure as had been demonstrated, but he could not get the cutter to move to the correct position to begin engraving. He tried and re-tried, but could not get the job to work. After an hour, he got so frustrated that he called John to see if he could help. John suggested lifting the head on which the champagne was mounted, which immediately solved the problem!

Since then our skill levels have improved tremendously. More and more complex engraving is being done. A beautiful watch was given by a family member to give as a gift to a friend, who wanted the watch engraving. So, we set the job up on the jig, used the laser to test the tool path, which worked perfectly, then pressed the button to finish the job and crossed our fingers! The tool came down and cut the name in the correct place perfectly. The family member who wanted th gift engraving was delighted, but the member of staff who completed the job got a huge amount of job satisfaction, but more importantly this job brought in extra money for the company in these difficult economic times.

The sales representative of the engraving machine supplier has rung to see how we were getting on with the machine and to ask if we required anymore help. He is coming down in a couple of weeks to give us some more advanced training.

The engraving maching has proved extremely successful for our gift product range. During economic times such as these it is always difficult to find money, time and resources. However, in our case the machine has helped to improve profits and sales. We are getting regular orders, even in such a short space of time since loading the gifts onto the website for champagne, wine, ales and photo frames just to name a few. Engraving all of these engravable gifts is giving every member of staff who completes a job, job satisfaction, because the systems and processes we have created within the organisation from the stages of ordering the gifts online to dispatching the gifts are working really well.

I am sure other people have encountered similar experiences, and if you’d like to share your thoughts or experiences please feel free…

Advertisements